Despe is a leading Italian company specialised in large scale demolition that operates both in Italy and worldwide. During the gathering of the CTBUH (Council of Tall Buildings and Urban Habitat) in New York, the company presented Top Down Way®. This patented controlled demolition system, invented by Despe, guarantees fast, safe and ecological demolition. The campaign highlighted the innovative characteristics of Top Down Way® which stood out from other campaigns in the sector.