Digitalgo is an Italian digital company created using the experience of Neomobile Group, leader in the mobile entertainment sector. The original logotype and the visual identity, in harmony with the target market, had a tone of voice that was both fresh and playful. In 2018 the company decided to change their positioning, placing themselves in the B2B market as a digital enabler for large companies with a particular focus on telecommunications. Lateral was chosen as the creative partner in this delicate rebranding operation. The task was to add authoritativeness, elegance and stylistic rigour to the visual identity of the brand, without disturbing the original business.