OVS & Save the Children

Frida Giannini (former Gucci creative director) is making a comeback to fashion for a charitable cause, just in time for Christmas. The designer has teamed with OVS and nonprofit association Save the Children designing a capsule collection of Christmas jumpers for men, women and kids, which the retailer starts selling from December 2018. We created an integrated campaign where Frida is the main character of a modern fairy tale surrounded by the sweetest group of kids. The execution is mixing the most typical Christmas setting with a sitcom visual language.

Credits
Client: OVS
Project: Christmas Jumper Day
Activity: TV Commercial
Creative Directors: Francesco Fallisi, Simona Angioni
Client Director: Chiara Soloni
Account Director: Simona Chiarello Ciardo
Production Company: The Bigmama
Executive Producer: Lorenzo Borsetti
Producer: Giada Sidoti
Director: William9
Editor: Giuseppe Capuano
Colorist: Daniele Pallucca
Post Production: Sedici9
Sound Design: Disc to Disc
Video Backstage: PROJ3CT Studio